Logo for Innocuous Artist Management (website is under construction at www.iamdjs.com). The client was looking for a professional and clean logo.
The idea was to create a strong logo that could be "washed in jeans, driven over by a truck and set on fire" and should still be recognizable. In other words, the logo should be strong and usable in many different ways and styles.
This is the bare standard version of the logo, but tests have been done in neon-look, inverted, distressed etc etc
Eventually the client chose for a version without the "hooks" but I personally prefer the legibility of this one.
I'm generally a big fan of the simple, clean and powerful logo design of the 60s and 70s. Hope you like! Even though I suck at logos.